And was the holy Lamb of God,
On Englands pleasant pastures seen!
- And did those feet, William Blake
Viser innlegg med etiketten Oslo. Vis alle innlegg
Viser innlegg med etiketten Oslo. Vis alle innlegg

onsdag 8. januar 2025

A year in reading - 2024

 

For me, 2024 was the closing of a chapter, as my forty-month postdoctoral contract came to its end. The knowledge that this would quite possibly be my last year in a long while having access to a university library, did have a significant impact on how I went about my reading. While most of my reading in any given year is a balance between the structure and chaos, between plans and whims, the struggle between these opposing forces was felt more keenly as I sat out to prioritise like someone saving books from a burning building.

 

Luckily, 2024 was a busy year for me, one that provided a lot of opportunities to travel, and a lot of opportunities to delve into new material and expand my horizon in many different directions. As I always enjoy how travel and books serve to reinforce the impressions from either in my brain, there turned out to be many memorable moments throughout the year.

 




Travelling by page   

While I have been fortunate enough to do a lot of travelling during my recent employment, most of my travelling is by page. I always try to travel as widely as possible, but this year I was particularly anxious to explore new countries through their books, since I wanted to make the most of the university library’s holdings, as well as the interlibrary loan system. In the end, I think it would be an overstatement to say that I made the most of it, but I did manage to tick several countries off my list.     

 

Juan Tomás Ávila Laurel, By night the mountain burns
(Translated by Jethro Soutar)


The first country I visited was Equatorial Guinea, through Juan Tomás Ávila Laurel’s novel By night the mountain burns, which describes life on the island of Annobón. The book was a steadfast companion during my wanderings in Madrid, and by a lovely coincidence I was still reading this novel by the time I visited the anthropological museum and beheld some artefacts from Equatorial Guinea (although the mainland, rather than Annobón).            

 

Several of my paginated peregrinations this year were directed to the Arab-speaking world, partly by deliberate choice since I saw an opportunity to fill in the blanks on the Arabian peninsula. Unlike the synchronicity of reading By night the mountain burns, the three books in question contrasted notably with my surroundings as I was reading my way through them. The best example is perhaps Rajaa Alsanea’s Girls of Riyadh, which is a fantastic portrayal of social stratification and gender roles in turn-of-the-century Saudi Arabia. I read most of this book during a train journey between Bergen and Oslo that was delayed by several hours, and where the snow-covered mountains were a world away from urban life in Riyadh. The contrasts were less striking when I read Wajdi al-Ahdal’s A land without Jasmine (a crime story from Yemen), since I was then travelling through the Netherlands and Belgium. This was also the case when reading Sarah A. al Shafei’s Yummah (a sort-of historical novel from Bahrain), as I was then in a relatively warm Oslo. Nonetheless, the differences between the read and the travelled worlds were notable. I learned a lot through these books, especially Girls of Riyadh, which should be read by most men due to its various insights into the vulnerability of women in a patriarchal society.        


Rajaa Alsanea, Girls of Riyadh
(Translated by Rajaa Alsanea andMarilyn Booth)

Wajdi al-Ahdal, A land without jasmine 
(Translated by William Maynard Hutchins)

Sarah A. al Shafei, Yummah

As for the remaining three countries, the contrasts were also notable. Men of Maize by Miguel Ángel Asturias provided fascinating views of Guatemalan folklore, as well as social history, and most of this book was consumed en route to and from the narrow and extremely beautiful village of Flåm in the Western Norwegian fjords. Mother’s Beloved, a collection of short stories by Laotian author Outhine Bounyavong depicted a world very different from December in Western Norway. Similarly, the dry desert vistas and narrow vales of Azerbaijan in Kurban Said’s Ali and Nino (in a Norwegian translation) was in many respects alien to my own frame of reference. Yet all these novels did provide an inroad that allowed me to sense a deep-running vein of familiarity, namely because they all dealt with aspects of rural societies. Even though life on a farm is significantly different in Norway compared to these countries, the concerns and much of the work remain startlingly similar in various aspects, and I felt I could immerse myself more deeply in these books than I might otherwise have been able to do, had I not had a farming background.    


Outhine Bounyavong, Mother's Beloved
(Translated by Bounheng Inversin, Roger Rumpf, Jacqui Chagnon, 
Thipason Phimviengkham, and William Galloway)


 

New places for reading       

Luckily, 2024 was a year of travelling, both for work and for my personal pleasure. For me, part of the pleasure of travelling consists of finding new places for reading. The very act of moving through pages in a new location makes me connect more strongly to that place, and what might otherwise have been a very fleeting and difficult-to-remember occasion, instead becomes lodged in my memory in a very positive way. Such memories are important, as they are part of the arsenal to wield against those dreary days where routine and overwork make time feel like a grey stodge.    

 

Some of the most memorable reading-places of 2024 are connected with my foray into the history of the cult of Saint James the Elder in Santiago de Compostela. Not only did I travel to Compostela twice in the course of the year, I also read several books about the cult and its development. Reading some of those texts in Compostela made it easier to envision the past about which I sought to learn and write. I found it particularly thrilling to read part of the liturgical repertoire of Saint James – as contained in the first book of Codex Calixtinus, a mid-twelfth-century collection of texts pertaining to that cult – while staying in the place where this repertoire was put together. Relying on a translation of the liturgical texts, I read them both at what became my regular haunt in Compostela during a five-day sojourn, and also in the nave of the cathedral itself. Reading liturgy hits very differently when you imbibe the words in the very same location where they have been performed for generations, and, perhaps more importantly, where they were intended to be performed.

 


My regular haunt in Santiago de Compostela



The nave of the cathedral of Santiago de Compostela


Antón de Pazos (ed.), Translating the Relics of St James – From Jerusalem to Compostela
Santiago de Compostela

My regular haunt in Lisbon

In the course of two trips, I spent ten days in Compostela last year, and this was not enough time to get through all the texts pertaining to Saint James that I read throughout 2024. After leaving Compostela, I went to Lisbon. There, I found another regular haunt – as is my habit when staying somewhere for several days – and at this café just beside the entrance of where I was staying, I continued the literary journey that had reached its zenith in Galicia. This was in May, and a few months later I continued this particular theme when travelling to Belgium, where the chance encounter of a chapel dedicated to the Compostelan patron reminded me that this particular cult was an important phenomenon in the Middle Ages.     


John Williams and Alison Stones (eds.), The Codex Calixtinus and the Shrine of St. James
A charming café in Lier, Belgium


Even though the cult of Saint James the Elder loomed large in last year’s reading, there were many other books, and many other travels which brought about new places for reading. A trip to Vienna in January allowed me to read about medieval European perceptions of otherness while sharing in the Austrian penchant for apricot juice. Moreover, as I was in Vienna for work, and as my colleagues and I were working in a converted post office which now houses the Austrian Academy of Sciences, I occasionally withdrew to the ground floor café where the architectural grandeur of a bygone age became a pleasant framework for both reading and writing. My travels in the Iberian peninsula also provided good opportunities for finding new places. Aside from those examples that I have already noted in relation to my reading about Saint James the Elder, I also took great delight in reading about the cult of saints in medieval France while eating traditional Galician cooking in both Compostela and Pontevedra, especially because these were places frequented by the locals. Similarly, as cancelled plans provided me with a very quiet December Saturday in Madrid, I could read about relics in the medieval Nordics at an almost empty little café in one of the barrios on the outskirts of the capital.       


Shirin A. Khanmohamadi, In light of another's word


View from the café in the old post office, now housing the Austrian Academy of Sciences


Thomas Head, Hagiography and the cult of saints
Pontevedra

 

Thomas Head, Hagiography and the cult of saints
Santiago de Compostela

Lena Liepe, Reliker och relikbruk i det medeltida Norden
Madrid



Reading by lists       

While I am a chaotic reader, driven by impulses to a far greater degree than I would like to admit, I do try to follow a set list of twelve items each year, divided by four categories: a) Nobel laureates, b) Norwegian books, c) academic books, and d) books from a list I put together during my first year at university. However, since I was painfully aware that my current chapter was coming to a close, and since I own many of the books in category d, I neglected this category completely, and instead focussed especially on academic books. Consequently, I did a lot of learning as I delved into a number of fascinating monographs and article collections, several of which pertaining to the cult of Saint James the Elder. Other academic books, however, were chosen for different reasons, and partly owing to my unwillingness to be too logical about my chosen reading. It was on an unrestrained impulse of this latter kind that I ended up reading Jennifer Nelson’s wonderful Disharmony of the Spheres, a brilliant analysis of the theological, scientific and art-historical zeitgeist of the 1530s. This is a book that has little to do with my own work, at least for the time being, but it was very inspiring, and a true eye-opener.    

 

Jennifer Nelson, Disharmony of the spheres

This year, I also mostly neglected Nobel laureates, with the exception of Asturias’ Men of Maize. On the other hand, my work allowed me to delve into a number of Norwegian historical sources, both medieval chivalric romances, and medieval laws. The deep-dive into the laws was prompted by the 750-year-anniversary of the Norwegian law of the realm of 1274. This anniversary was an event that presided over the public discourse throughout the country, and it provided me with a good opportunity to incorporate the law material in my teaching as well as in public lectures. Moreover, a friend and I were commissioned to write the script for an exhibition at the historical site of Moster in Western Norway, where we provided a longue durée perspective in Norwegian law history. Naturally, 2024 was the year when I finished reading the Law of the Gulathing province (written down in the mid-twelfth century) and the Law of the realm. As interesting as these books are as sources, they are nonetheless slow reads, and therefore they came to play a big part in my year of reading.  


The Law of the Gulathing province
(Translated by Knut Robberstad)
Reading while waiting outside a lovely Tamil restaurant in Oslo


The Law of the realm
(Translated by Absalon Taranger)
Read on the train en route to a conference in Bergen

 

A meeting in Madrid           

The greatest book-related highlight of the past year was a meeting in Madrid, where I caught up with Raquel Lanseros, my favourite poet of all time. Her verses are deeply important to me, and they have been so ever since I first encountered them in the first spring of the pandemic. At the time, I was cooped up in a small barrack on the edge of a Swedish wood, and translating some of her poems into Norwegian became a way of keeping relatively sane. Thanks to her immense generosity, moreover, I was allowed to put these translations on the blog, and share them with readers. This generosity laid the foundation for a treasured friendship, and in 2024 we finally managed to meet up. I was then gifted her latest collection of poetry, namely El sol y las otras estrellas (The sun and the other stars), which is a powerful meditation on love in its myriad iterations. This collection became a treasured companion that I read at my regular haunt during my Madrid sojourn, in Compostela, and finally in the Western Norwegian fjords, where I finished it.


Raquel Lanseros, El sol y las otras estrellas
Read at my regular haunt in Madrid (April/May 2024)

Santiago de Compostela


 

Utopian literature   

As in 2023, last year I immersed myself in utopian literature, aiming to read a number of texts related to this topic. Part of the motivation for doing so was a course I co-designed with a colleague and friend, where we traced certain themes in utopian thinking from Antiquity through the Middle Ages and into the Early Modern Period. However, I have also been able to work on this topic for articles, lectures, and conference presentations, and it has been a great pleasure to immerse myself in a wide variety of such texts. As part of this work, I have read The Letter of Prester John, a forgery made at the court of Frederick Barbarossa, which purported to be sent from a Christian king who ruled a fantastical kingdom in the middle of India. The figure of Prester John had a massive impact on Western European utopian thinking form the twelfth century onwards, and continued to provide a touchstone for several generations of utopists.    

 

Other texts in this theme have been Anno 7603 (1781), a time-travel theatrical play by Johann Herman Wessel, Denis Veiras’ The History of the Sevarambians (1675), A Narrative of the Life and astonishing Adventures of John Daniel (1751) by Ralph Morris, and The Mighty Kingdom of Krinke Kesmes (1708) by Hendrik Smeeks. Even the last finished book of year, The First Men in the Moon (1901) by H.G. Wells falls into this category. These books have been very enjoyable in their own right, but also immensely useful as I continue to research utopian thinking and how this aspect of the human imagination continues to impact the current discourse.


Denis Veiras, The History of the Sevarambians


Hendrik Smeeks, The Mighty Kingdom of Krinke Kesmes
(Translated by Robert H. Leek)

H. G. Wells, The First Men in the Moon


A book in every language

As with every year, small mini-projects of reading materialise along the way. In the autumn of 2024, I realised that I was on my way to read one book in each of the six language in which I have reasonably fluent in both speaking and writing, and so I decided to complete the set, especially as I have not managed to do so in many years. Norwegian and English were easy to tick off the list, as these are the two main languages of my reading in any given year. Spanish is likewise a language I engage with a lot, but it is far rarer that I finish an entire book. One Spanish book that I finished in 2024 was El porque de los mapas (literally The why of maps) by Eduard Dalmau, a very fascinating account of the history of cartography until c.1500. Despite its shoddy treatment of the Middle Ages, it was a pleasant companion on several of my travels last year.         


Eduard Dalmau, El porque de los mapas


In Danish, I read the novel Spionen fra Atlantis (The spy from Atlantis) by Erik Juul Clausen. This is a delightful fantasy novel which describes a mission to find and steal a secret weapon in Egypt and bring it back to Helgoland, the centre of an Atlantis populated by proto-Danish speakers. Swedish was represented by Lena Liepe’s wonderful account of the cult of relics in the Nordic Middle Ages, Reliker och relikbruk i det medeltida Norden (Relics and the use of relics in the medieval Nordics). I do, however, feel that I have cheated with regards to German, as I read Alberto Manguel’s Sehnsucht Utopie (Utopian yearning), which was a translation from French that I encountered in a Vienna bookshop.  


Alberto Manguel, Sehnsucht Utopie
(Translated by Amelie Thoma)


Lena Liepe, Reliker och relikbruk i det medeltida Norden

 

What made me particularly happy about this mini-project was that I was able to finish my first book in French, namely Voyages en Utopie (Travels in Utopia) by Georges Jean. Granted, this book is very well illustrated, so it did not require a lot of reading to finish it, but I nonetheless felt a delightful pride in what is my first proper step in the further exploration of untranslated Francophone literature.

 

Georges Jean, Voyages en Utopie



Sundry highlights    

In addition to these main themes, there have also been several other highlights, both small and large, that have comprised the reading year of 2024.

 

 


Writing the last entry in the guest book at the family shieling, and whose first entry was written in 1957.         

 


Dropping by the Madrid book festival.        

 



Purchasing a collection of medieval sources pertaining to Portugal at a metro station bookshop in Lisbon.

 



Contemplating my book haul after two weeks in Iberia.     

 



Seeing the local bookshop in my native municipality advertising a multivolume work of local history with the slogan ‘You don’t need Google when you have the hamlet book’ (a hamlet book being a historical overview of all the families and farms of each local hamlet).           

 


Receiving author and editor copies of a co-edited volume of articles.

 




Working on articles at the shieling.              

 


Encountering a mini library at the train station in Lier, Belgium.  

 



Visiting the exhibition on the Law of the realm of 1274 at the National Library in Oslo (several times).     

 


Spending some last sessions of reading and writing at one of my favourite haunts, namely the library café at the University of Oslo.

 

+++   


Related blogposts (2024) 


My quest for Austrian poetry 

Synchronicity in Madrid 

A Dutch haul 

Reading-spots, part 5 





tirsdag 20. februar 2024

Saint Olaf in Frogner Church - medievalism as a form of protest?

 

This weekend, I attended a service at Frogner Church in Oslo. It is a beautiful structure, consecrated in 1907, and built in a neo-Romanesque style that was very common in Scandinavia around the turn of the century. The fondness for this style should probably be understood in light of the wider cultural framework of medievalism at the time, a framework in which the medieval past was used as a pool from which to draw resources for building a national identity, and thereby positioning Norway in a wider historical and geographical setting. The medievalism of late-nineteenth- and early-twentieth century Norway was expressed in many different ways. Various such expressions were often relying on a lot of the same motifs or figures, but the medieval elements seen as uniquely Norwegian could often be blended with medieval elements from elsewhere. In the case of Frogner Church, we see how some various aspects of the Norwegian medieval past has been melded into one. 

The first of these aspects that came to my attention was a wooden figure on a plinth on the southern side of the nave, just beneath one of the two galleries of the church. The figure, as seen below, shows Saint Olaf with one foot on a vanquished person, while his hands are resting on the sword whose point is placed just atop the person underneath the saint. The identity of the saint-king is made clear from an inscription in gold on the foot of the statue. This motif - of Olaf standing on a figure, a so-called underlier - is widely common in Scandinavian medieval art, and one of the most recognizable iconographical features in the entire medieval Nordic sphere. As far as I know, the earliest surviving example of this motif dates from the early thirteenth century.

The statue in Frogner Church is clearly meant to tie into the medieval motif, but it also shows itself as a product of a different time, a time that had its own ideas about the medieval past. The statue is, in other words, not so much a continuation of a medieval motif, but an adaptation of it. There are two elements that point us in this direction. First of all, the saint-king carries a sword, which he uses to subdue to defeated opponent. To my knowledge, this combination of iconographical features does not appear in medieval art. Olaf is typically seen holding an axe, which became is primary attribute at a very early stage, possibly already in the mid-eleventh century. The sword is very rarely associated with Olaf, and, as far as I know, never in the motif of trampling an enemy underfoot. 
     




The second modern feature of the statue is the shape of the underlier. In medieval art, this figure is typically a human of uncertain identification (especially in the thirteenth century), or a dragon with a human head (mainly fourteenth century onwards). The figure in Frogner Church, however, is holding a hammer, which suggests that this is the Norse god Thor. The statue is, in other words, intended to summarize Christianity's conquest of Paganism in Norway, exemplified by Saint Olaf forcefully replacing the god of thunder. While medieval Norwegians did indeed emphasize Olaf's violent expulsion of Pagan elements during the Christianization period - an idea possibly invented in the twelfth century, as part of the Norwegian Church's efforts of identity-construction - this expulsion is not, from what I know, expressed as a battle between a saint and a god. Consequently, the scene in Frogner Church looks very much as an ecclesiastical response to the ongoing enthusiasm for the Norse Paganism that was part of the medievalism of the era, where the pre-Christian elements were made to represent Norway and confer antiquity and glory on a nation eagerly expending time and resources to construct an identity.  







Another feature of Frogner Church that makes me suspect some sort of ecclesiastical reaction to the ongoing medievalism of the time, is the exterior. The neo-Romanesque features of the tower and the front are both strongly reminiscent of an actual medieval church in Oslo, namely that of Old Aker Church, which is heavily restored yet contains some surviving features from the twelfth century. The Romanesque style is a marker of European belonging, since it is an architectural vogue imported from abroad, and initially performed in Norway by foreign masons. The use of neo-Romanesque for the church exterior can be understood as a nod to Old Aker Church, by which the new church draws prestige from an earlier church, and provides a sense of continuity, which in itself is an important element of identity-construction. Furthermore, however, it might also be that the use of neo-Romanesque serves the same purpose as the statue of Saint Olaf in the nave, namely to signal a European belonging and to mark a certain distance to the enthusiasm towards the Pagan Norse heritage. 

If I am right in thinking about these features as a pushback against the Pagan aesthetic, it is nonetheless doubtful whether a lot of people would have the toolkit for decoding this protest message. Yet this does not in and of itself mean that the protest would not have been legible to a certain section of society, whether it would be academics, clerics, or others. 





onsdag 27. september 2023

A different Oslo, or - Novels as historical remnants

 

For several years, I have appreciated the value of novels as windows into the periods in which they were written. By referencing a world known to their contemporary readers but not their future readers, novels are what we might call historical vestiges or remnants, in that they can be used as reliable historical sources if we seek for the right kind of information. 

One example of this function of novels, which I recently came across, is Michael Grundt Spang's Operasjon V for vanvidd ('vanvidd' meaning madness in Norwegian.) Spang (1931-2003) was a crime journalist and wrote several novels. Operasjon V for vanvidd was published in 1968. Although it was turned into a film in 1970, the novel did not make a long-lasting impact in the Norwegian cultural sphere, and Spang is not considered a canonical crime author. Consequently, I am not entirely sure why the novel's title has stayed in my brain ever since I first became aware of it around twenty years ago. Likewise, I do not quite understand what prompted me to borrow this book, although I guess it might have had something to do with my urge to read more Norwegian books. I had only a vague notion of the plot, so I more or less came blind to the novel. It turned out to be a fortuitous choice. 

As I am currently living in Oslo, I want to read as many Oslo-based novels as I can squeeze in among the numerous other books I aim to read in the course of a given years. Luckily, Operasjon V is set in Oslo, and describes a city very far removed from the one with which I have become increasingly familiar in the past two years. The novel contains several familiar place names, but since I have no long-term memory of the city's past and its changes, a lot of the routes described in the book appeared very odd to me, as these are routes that do not appear very logical for someone recently moved to twenty-first-century Oslo. 

The best example of this time-shock, or whatever to call it, came within the first few pages of the book, when describing a Christmas party in a villa near Maridalsvann. This name refers to a lake to the northeast of Oslo, which is the main source of the city's drinking water, and which lies quite a long way away from the city centre. As the clock is nearing half past 8, the host reflects to himself that in about an hour he will have to call a taxi so that some of his guest will be able to catch a plane at 11 in the evening. My first reaction to this detail was disbelief, as I could not imagine how anyone could get from that part of town to the airport in so little time. I was then reminded that not only was the general traffic and the number of passengers on a considerably lower scale in 1968 than what they are today, but the airport was elsewhere, namely very close to the city centre. Nowadays, the Oslo airport is Gardermoen, located around 45 minutes by train from the city centre, and to get there by car will require more time, especially in winter. In 1968, however, the airport was Fornebu, located by the shore of the Oslo fjord, and not a very long way from the main part of the city. I was, in other words, reminded that despite my two years - and counting - in this city, I have not yet begun to understand it, because I have not lived through its changes. Thanks to novels, however, I am gradually getting a better sense of what is currently my home city.    







mandag 29. mai 2023

Object lessons in commercial medievalism - or, Adventures in medievalism, part 5

 
I use this particular blogpost series, Adventures in medievalism, to examine some of the many forms of medievalism that can be found in modern society. Medievalism, as I most commonly use it, means the deliberate use of the medieval past for a particular purpose. Moreover, that use represents a discontinuity with the past, and the use is based on the idea that the Middle Ages is notably different - that it is a chronological other. 

This blogpost is the result of some encounters I have had during my travels this past month, which reminded me that one of the most prevalent forms of medievalism today is commercial medievalism, namely the use of the past for commercial purposes. The past sells, and various commercial actors have understood this fact, and they have therefore made their advertisements or even their products in such a way that it appeals to people's fascination with history. 

Medievalism consists of various stock figures that represent the Middle Ages and that serve as a kind of shorthand for the past, evoking a historical period in a simple and effective way. One of the most widely used stock figures is the Viking, and because of the Viking's ubiquity in popular culture, it has also become ubiquitous in commerce. I was reminded of this ubiquity several times during my recent travels. 

One of the least surprising uses of the Viking in commercial medievalism is in Scandinavian souvenirs. All kinds of things are being sold through the appeal and the recognisability of the Viking, and apparently it works. For a medievalist scholar, however, the manifestations of commercial medievalism, i.e., the objects that are being sold, as well as their form and design, can often reach parodic levels. During a recent stay at Oslo airport, for instance, I encountered a couple of such unintentionally parodic, ridiculous souvenirs, and I must admit that I was not prepared for just how risible I found these particular objects to be. The figure of a strong, bearded, manly Viking with the requisite unhistorical horned helmet, was used to decorate a key chain and a bottle opener cum fridge magnet. The violent, warlike aspect of the Viking is used in different ways in both these object. One Viking is heavily armed and appeals perhaps more to a younger audience, children still playing war with each other or with toy figurines. The other has muscular arms and flowing blonde hair, and is likely to be aimed more at adults, mainly adult men who want themselves to be muscular with flowing blonde hair. In both cases, the iconography of the Viking is used to appeal to the prospective buyer's desire to emulate - whether in play or in reality - the figure of the past.   





Encountering Vikings as an avatar of commercial medievalism is common enough in Norway - and I would say depressingly so - but since the Viking is a global figure in modern popular culture, the use of the Viking for commercial purposes can also appear in rather unexpected places. One such place is Toledo, where I encountered a shop of local delicacies which advertised mead through the stock figure of the Viking. The Viking, again with the unhistorical horned helmed, was depicted leaning on his axe and raising a drinking horn of mead, with the text of the poster saying "Mead - the Viking beer". 

That Vikings are used to sell mead is not surprising - after all, mead is famous as a drink widely used by the Norse in the Middle Ages. What was surprising in this case, however, was that the Vikings never went to Toledo, and mead can hardly be said to be a traditional delicacy of Toledo. While we do know that Norse raiders attacked Spanish shores on several occasions, and that Norse travellers often stopped in Iberia, they mainly stayed along the coast or, in case of pilgrims to Santiago de Compostela, went overland along the northern route. Toledo, situated almost in the middle of the Iberian pensinsula, whose only waterway is the beautiful but very shallow river Tajo, would be beyond the reach of Vikings. However, medievalism has very little to do with the actual past, and since Vikings are so widely known, this particular shop has decided to use a stereotypical Viking to sell their goods. 

The case of the Toledan Viking was particularly amusing to me, as this was the first time I had learned the Spanish word for mead, "hidromiel" or "water-honey", and later that day I was asked by a Mexican friend in Madrid what hidromiel was. I was only able to explain the concept thanks to the Toledan Viking. 





Vikings are used to sell things because Vikings themselves sell. Modern popular culture and people's fascination with the past both contribute to the enduring appeal of Vikings. These object lessons are just a few, but they highlight some of the key aspects of commercial medievalism: a clear aim at an audience (whether children or adults), the use of recognisable features (the horned helmet, the axe, the beard), and the complete irrelevance of whether the use of the Viking has any historical grounding. Recognising these aspects of commercial medievalism is important in helping us understand how this form of medievalism works, and why it can work all over the world. 


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Similar blogposts: 


Adventures in medievalism, part 1 

Adventures in medievalism, part 2 

Adventures in medievalism, part 3 

Adventures in medievalism, part 4